Business Operational Plan
We have developed expertise to streamline operational processes in order to meet and exceed clinical outcomes and optimize profit margins.
SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning
We have developed expertise to streamline operational processes in order to meet and exceed clinical outcomes and optimize profit margins. Plan: Audit both clinical and employee files to identify gaps in compliance. Perform a root cause analysis to ensure all interdepartmental cohesion. Integrate business development within the operation through focused reviews.
SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning
A SWOT analysis will position you to seize opportunities and prepare effective strategies. Getting a clear and realistic view of your internal environment will help you identify ways to better satisfy clients, achieve your objectives and strengthen weaker areas that have an impact on your performance.
SWOT analysis can help your business identify what it’s doing right and what needs to change in the organization —
SWOT analysis can help your business identify what it’s doing right and what needs to change in the organization — and the process is surprisingly simple. SWOT analysis is a planning methodology that helps organizations build a strategic plan to meet goals, improve operations and keep the business relevant
SWOT analysis is a strategic planning technique that provides assessment tools. Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis, fresh perspectives, and new ideas. Analysis is a great way to consider how you compare to the competitors in your market. It is one of the primary methods you can use to prompt the major issues which face your business now and into the future. It is one of the key components of any marketing plan.
Make a name for yourself – people, talent, increased employee satisfaction
Increase client referrals by improving client satisfaction.
Identify key sources of applicants and referrals.
I.D. the clinical team to deliver care. ***add to Clinical***
Integrate business development within the operation through focused reviews. Authorization process. Have you calculated your margins?
Coordinate with the marketing team. S
Are you asking the right questions?
A clean referral makes for easier placement and avoids future problems. Is their interdepartmental flow?
Establish a strategic target plan to focus on the deficits identified within the operation. Time to roll out that strategic plan! Know your #’s – Incorporate your plan in the day-to-day operation – Identify deficiencies – Don’t say no – Find a solution – Measure and manage – Establish interdepartmental flow – Execute – Control processes – Evaluate – Monitor and adjust accordingly
Understand your current strengths and weaknesses
2. Chart clear goals
3. Build presence in the local community
4. Expand your marketing strategy
5. Focus on the recruitment process. Implementation plan and solutions to obstacles. Recruit and train qualified caregivers by using a new and innovative approach to recruiting and training home health aides and providing customer service-based training.
Career ladder development to maximize caregiver retainment tailored to company’s objectives.
Geared recruitment towards operational needs by setting up a Strategic Target Plan
Identified recruitment barriers related to misinterpretation of DOH Regulation. Onboarding time was decreased with the ability to now staff cases quicker.
6. Constantly improve
How To Grow Your Business
Strategic Target Planning
Competitive Market Analysis
Care Coordination
Digital Marketing and Retaining cases
Enterprise Solutions – Automation and integration
Career Ladder Development
Specialized training and incentives
Mentor program
Marketing Strategies
SEO:update 1- 2 pages once per month, comment on external 5 blog articles
Leverage technology. Automation.
Content marketing – creation and sharing of online material (such as videos, blogs, and social media posts)
Email marketing – make the customers on your email list aware of new products, discounts, and other services.
Use email to nurture prospective leads, run “top-of-mind” campaigns and send out newsletters and updates as well as “win-back” campaigns.
Use SMS only with previous or current clients to share info on special events (masterclasses, webinars, etc.), exclusive discounts, announcements or new service offerings.
Set up SMS text message marketing, and call forwarding; can close more leads that generate from your ads and website.
Calls from Google My Business are hot leads that have potential for a high conversion rate.
Digital marketing
Provide contact names and telephone numbers to patients. Review on call process. Make access to the office easy and follow up.
Population is elderly. Are you meeting their future needs? Increase use of MSW and care management.
Communication: time of visit; give range; follow up if missed visit.
Manage your online reputation so you can dedicate your time to doing what you do best, caring for seniors.
Website: Digital marketing solutions like website development, SEO (search engine optimization), content marketing, email marketing, and recruiting solutions.
Direct to consumer mailing. Obtain an up to date mailing list.
Determine your strategic position.
Prioritize your objectives.
Develop a strategic plan.
Execute and manage your plan.
Review and revise the plan.
Identify staff roles
Procedures
Tools/technology
Establish a timeline
Goals
Clinical sales training
Sales/Marketing Plan
Recruitment Plan Strategy
Compliance
QI
Reports: hard to staff locations
Operational: patient census vs # of caregivers
Sales: # of referrals
Clinical: identify the deficiencies
Revenue: weekly revenue and gross margin
